INSIDE HUGO BOSS x THE PERFUME SHOP at The Manor LDN

Through Pink Buddha, The Manor LDN hosted a bespoke PR experience for the relaunch of HUGO BOSS fragrances with The Perfume Shop, taking over three studios and transforming each one for a different part of the day.

The first studio became the presentation and welcome space, set up with presentation screens, workstations, refreshments and snacks — creating a comfortable environment for guests to arrive, connect and experience the campaign.

The second studio was transformed into a dedicated movement space. The room was fitted with additional lighting, while the client’s AV team programmed bespoke lighting sequences through our Chamsys lighting system, creating a completely different atmosphere for the choreography and dance sessions. The Manor also provided choreographers to lead the classes, bringing the experience to life through movement.

The final studio became a fully branded content space, with the room designed specifically around the HUGO BOSS fragrance relaunch. From the branding and styling to the layout of the space, everything was considered with content creation in mind, giving guests an environment to experience and capture the campaign.

The result was a three-room brand takeover, with each studio serving a completely different purpose while working together as one curated experience.

It’s a great example of what The Manor Space can offer brands, agencies and PR teams looking to create something more considered than a traditional event venue — with the flexibility to present, activate, entertain and create content all under one roof.

Three studios. Three experiences. One fully branded takeover.